How to Construct a Strategic Topical Map for Local SEO

How to Construct a Strategic Topical Map for Local SEO

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As a key strategy for businesses website seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.

To begin with, let's define what a topical map is. A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.

A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

First and foremost, thorough keyword research must be your initial step. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.

Including a topical map as part of your local SEO strategy offers various benefits. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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